Published in Life
To me, business is not just about direct ways of selling, but also some indirect ways. While direct ways get you business immediately, the indirect ways will be able to earn you business from sources you would have never imagined. It will enhance your sales and maybe reach some bumper clients in the near future. Here are some 7 ways of earning indirect business –
We are working with Ideal Works, Italy for Microtopping CONCRETE. It is one it’s kind product. We are extensively marketing it on FB. As a result we are getting enquiries from across India and some SAARC countries, which we would have never got through traditional direct ways
All our businesses are posted and up to date on Google Maps and Business. We have got a few ratings and share the location on Maps when people are searching for us. We got a SEO friendly website to support the listings to ensure that we always come up on search.
We used to that often a while ago, until there was a lull for a couple of years. Now we have begun doing that regularly. We have already started getting enquiries for our products seeing the emails. These are people who might not have been reached through social media. Mailchimp is a simple, easy and free to send bulk emails
We get lot of clients who buy things, but do not know that they will need more than just this. Sometimes, they are not aware of the updated products available in the market. It is the job of the sales team to educate and sell such products/ services. Eg: A person who buys basin will also need taps, accessories and online heaters. Same client but the kitty of sales can be much broader
We always do this at our online store (e-ceramall.com). After closing the deal, we ask people if they know someone who would be happy enough to trust us to deliver ceramic and sanitary items across India. We often get some referrals especially because this is new way of doing business in a traditional industry
Microtopping CONCRETE is a unique product, which does not have too much awareness yet. To make it more visible, we are installing it complimentary or at bare minimum costs at places where we expect business to be generated in near future. We have also done installation at few architects’ office since we know they love Concrete and would only promote it once it is in their studio
We are always collecting testimonials for our online venture (e-ceramall.com) and displaying it on the landing page. We have made a small Google Form to fill in. For Jain Ceramics, we request our clients to rate us on JustDial or Google Business
All these 7 ways work great on getting indirect business. I can say this with authority as we have tried it, tested it and beginning to get results. People notice us and readily pass references to others too. Moreover, doing these things always helps us stay on top of prospects mind, which is so very important in today’s world where choices are unlimited.
Here are some useful links to get started –