Published in Life

While everyone uses social media, the question really is – are we exploiting for our business gains? I think most of us are not. Here are some ways to best use social media for business gains –

  1. Select the right media platform for you – There are heaps of social media channels available today. Wanting to be present in all is stupidity. You cannot justify your presence. Your target audience will be present only on specific platform. Find the best platform and post only there
    • Facebook – Has a large following. But too many posts. But if you can identify the right target group and post interesting stuff, guaranteed to grab attention
    • WhatsApp – Lot of people in India use whatsApp extensively. Unfortunately we use to it forward positive messages, hot news/ gossips etc. If we use it in the right way, this can spread awareness about your business and allow people to keep you on top of their minds when they need the stuff. Create a broadcast list (not a group), and send out interesting stuff, atleast once a month. Do not bug the list every week. Can become irritating
    • Instagram and Pinterest – If there is any product/ service which can do justice through pictures, there is not better platform. Excellent posts from across the world
    • LinkedIn – Great to connect with people. Of late, eminent people are sharing amazing articles. Becoming more and more powerful
    • Twitter – Excellent and purposeful platform. But definitely not the one to market anything. The tweets get lost too fast. Paid ads can work, but must be ready to spend a bomb. The ratio of you following people has to be lesser than people following you. Only then your tweets will be recognized
  2. Paid Ads – There are a lot of avenues to do paid ads., like – facebook, Google, Twitter, etc. The social media marketing agencies will tell you to spend a little amount – maybe 5000/- a month to try. But let me tell you that this small amount is a waste. You will not get any business. You need to find out the ‘Customer Acquisition Cost’ in your industry. Accordingly decide if you want to spend that kind of money. Else, do free social media without any half hearted paid ads
  3. Blog – Today’s world belongs to people who are masters in their own ways in what they do. You must be thorough with the updates from your industry. With Internet, the client has become highly informed and updated. One best way to prove your knowledge is to write a blog/ article related to your work regularly – atleast once a month. Free accounts are possible on wordpress, wix, blogger etc.
  4. Email Marketing – One of the most under rated ways of marketing your product/ services. All of us get loads of emails everyday. Most of them are junk mails. Yet, a well-drafted emailer with a catchy subject line is bound to get attention. Compose an email, which will be worth someone’s two-minute look and be creative with the subject line. It has the power to get you business, more than any other media
  5. Updated website – Many of us have a website. But is your website updated atleast every quarter? If it is not, people have no reason to log onto your website regularly. It should be able to show some activity to people who visit second time. Make your website with updated software tools and ensure it is SEO friendly. Google gives preference to websites, that are updated regularly
  6. SEO – One of the most over rated and under rated tool of making yourself visible online. Over rated because some people over spend to get at the top, while other section does nothing about coming on top of Google. Balance must be created. There are enough tools to come on top and stop unnecessary to come on top. Content being a major influencer
  7. Quora – Quora has been gathering huge people across the world. It answers various questions from the experts in relevant fields. One of the best ways to prove your mastery in your field is to answer relevant questions put forth by people across the world. It will get you more following and hence possibly some business

One of the ways to reach to the world audience is least budget is the Internet. With Internet, geographical boundaries have vanished. It means that each one of us has access to customers across the globe. But the first step has to be taken by you and followed up continuously. It can take anywhere between 6-12 months for you to start seeing results. But once you are visible online ….. sky is the limit for you!

My suggestion to you – decide atleast 3 points out of the 7, which you will implement within a week. Some might need a little research, but Internet is always ready to help! Have fun and keep stumbling across success regularly !!!!


7 Ways to INCREASE SALES ...

Published in Life

To me, business is not just about direct ways of selling, but also some indirect ways. While direct ways get you business immediately, the indirect ways will be able to earn you business from sources you would have never imagined. It will enhance your sales and maybe reach some bumper clients in the near future. Here are some 7 ways of earning indirect business – 

  1. Social Media – Be active about your business on social media like – Facebook, Instagram, Twitter, LinkedIn, Pinterest etc. Post about new services/ products, recently completed sites, important/ useful data related to your business. There would already have been times when your known people have bought stuff from others because they didn’t know you too deal in that product/ service. Let people explicitly know what you are doing. Ensure that the posts are interesting to catch a user attention (more in detail in my next blog)

We are working with Ideal Works, Italy for Microtopping CONCRETE. It is one it’s kind product. We are extensively marketing it on FB. As a result we are getting enquiries from across India and some SAARC countries, which we would have never got through traditional direct ways

  1. Google Business and Maps – It is safe to say that Google rules the world in Internet. People refer to Google for anything and everything. Google has two wonderful tools, which are free – Google Business and Google Maps. It is of prime importance to have your presence on both places. It makes you visible online and also easier for people to reach your place of business. Moreover, if you could convince your customers to rate you on Google Business, when people search for products/ services relevant to you, your listing will come at top.

All our businesses are posted and up to date on Google Maps and Business. We have got a few ratings and share the location on Maps when people are searching for us. We got a SEO friendly website to support the listings to ensure that we always come up on search.

  1. Email list – In today’s world, all of us certainly have an email account for business, which we use to exchange emails. But there are hardly any business owners who create an email list of all the customers and prospects. These people to whom you have sent/received emails are certainly interested in what you are doing. Sending them an email atleast once a month about anything useful and relevant about your business will always keep you on top of their minds for their next purchase

We used to that often a while ago, until there was a lull for a couple of years. Now we have begun doing that regularly. We have already started getting enquiries for our products seeing the emails. These are people who might not have been reached through social media. Mailchimp is a simple, easy and free to send bulk emails

  1. Sell more to same clients – Those who are buying from you are happy with your products/ services. We are happy to crack the sales, invariably forgetting that the same client might need more stuff, which he might not be aware about. It is your job to train the sales team to increase the size of their purchase

We get lot of clients who buy things, but do not know that they will need more than just this. Sometimes, they are not aware of the updated products available in the market. It is the job of the sales team to educate and sell such products/ services. Eg: A person who buys basin will also need taps, accessories and online heaters. Same client but the kitty of sales can be much broader

  1. Referrals – Happy clients are your best source to get more business. Be shameless and ask your clients if they know someone who would also be interested. Ask for referrals the moment your deal is done. The best time to get a referral is when the client is happiest. Do not delay and postpone.

We always do this at our online store ( After closing the deal, we ask people if they know someone who would be happy enough to trust us to deliver ceramic and sanitary items across India. We often get some referrals especially because this is new way of doing business in a traditional industry

  1. Complimentary Products/ Services – There are places where your prospects would be going, apart from your place of business. Depending on how much you can afford, give complimentary services/ products to such places, which act as a showcase for you. Important thing is to identify which are these places/ people who can get more business in return for you

Microtopping CONCRETE is a unique product, which does not have too much awareness yet. To make it more visible, we are installing it complimentary or at bare minimum costs at places where we expect business to be generated in near future. We have also done installation at few architects’ office since we know they love Concrete and would only promote it once it is in their studio

  1. Testimonials – We are living in a world, where whom to trust and not to trust is a huge issue. If you could collect genuine testimonials from your clients, and display them at right places (on website, inside your office, in TV presentation in store, JustDial etc.) people will trust you more and might close order with you even if someone is selling cheaper than you

We are always collecting testimonials for our online venture ( and displaying it on the landing page. We have made a small Google Form to fill in. For Jain Ceramics, we request our clients to rate us on JustDial or Google Business 

All these 7 ways work great on getting indirect business. I can say this with authority as we have tried it, tested it and beginning to get results. People notice us and readily pass references to others too. Moreover, doing these things always helps us stay on top of prospects mind, which is so very important in today’s world where choices are unlimited.

Here are some useful links to get started –

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